【摘要】 任何企业要想发展壮大,产品的生产必须能满足消费者的某种需求,产品的销售必须能迎合消费者的消费心理,只有这样,企业才能拥有众多的消费者,成功地占领市场。通路是指促使产品或服务顺利地被使用或消费的一整套相互依存的组织。食品的通路策略解决的是商品流的问题,目的是排除影响消费者购买的风险心理,将产品以最短的时间、最少的费用、最合理的途径从生产者手中转移到消费者手中,以提高产品的竞争力。更多还原

【Abstract】 Any enterprise which wants to develop its products must be able to meet a certain demand of consumers; the sale of its products must be able to cater to consumers’ psychology. Only in this way, can it succeed in dominating the market. The thorough fare means that impels the products or the services to be used or consumed to a whole set of interdependent organizations smoothly. What the food tactics of thorough fare solved is the problem of goods flow and its purpose is to exclude from influencing the consumer’s risk psychology, transfer the products to consumers within the shortest time and in the most reasonable way, improve the competitiveness of the products.更多还原