【摘要】 当代中国标语口号遍布城乡,其内容涉及老百姓生活的方方面面,但是作为言语行为,标语口号必须具有合法性。而经过对标语口号中的计划生育类进行定量调查研究,却发现其合法度较低,尤其是在社会观念层面和语用功能层面。影响其合法度的主要因素有两个:一是标语口号的语义内容因素;另一个是标语口号的发布者的态度因素更多还原

【Abstract】 Nowadays we can easily see slogans allover the countryside,which cocern all aspects of people’s life. As an action of language, they are to be legal. However after investigating and examining slogans within the catalogue of birth-control,we find there is little legalty of them, especially about their social concept and liguistic function. The factors affecting the legalty of the slogans are mainly two :One is semantic content. The other is the slogans issuers’ attitude.更多还原