【摘要】 在考察CBA发展的基础上,对我国经济发展状况不同城市的篮球市场进行了调查,并运用多种方法,从多方面研究和分析了我国篮球市场的现状,认为正在形成之中的我国篮球竞赛市场发展势头好,潜力大,前景广阔,但目前还处在“幼儿”阶段,指出存在的主要问题,提出制定我国篮球市场发展战略的必要性。更多还原

【Abstract】 The basketball market in different cities with various economic development condition was investigated on the foundation of investigation about development of the CBA and by variety of research methods. China’s present basketball situation was analysised and researched from different aspects , it is considered that China s basketball market which is coming into being has better tendency, great potential and brilliant prospect. On the other hand, China’s basketball market is still in its" infant stage, it’s vital to point out the existent key problem and the necessary of establishing the development strategy of China’s basketball market.更多还原