【摘要】 旅游主体是旅游目的地旅游产品的购买者,是旅游目的地形象的受体和感知者,是旅游目的地旅游业发展的导向。着重分析了澳门旅游市场中旅游主体的市场状况、客源类型与客流量、游客消费结构与消费水平,为澳门旅游业的旅游产品、旅游形象设计、宣传与推广提供依据。更多还原

【Abstract】 Tourists as the subjects of tourism are the buyers of tourism products,the receivers and perceivers of the images of tourism destination and also the orientation of development of tourist industry there.The authors analyse market condition of tonrists,type and flow of customers,structure and level of their consumption in tourism market of Macau.A basis is thus offered for tourist industry of Macau to design products and images of tourism;and to propagate and to spread them.更多还原