【摘要】 由于我国加入WTO和买方市场的形成,商业零售企业面临着激烈的市场竞争,对竞争战略的运用越来越成为企业成功的关键所在。依据波特竞争理论的主要内容,分析国内商业企业所处的形势并在此基础上着重论述了波特竞争理论的运用。更多还原

【Abstract】 With China’s entering WTO and the coming of buyer’s maket and,the retail business enterprises are put into a fierce competition.So the application of competitive strategy is playing an increasing role in the management of enterprises.Porter’s theory is introduced briefly and an analysis on the situation that China’s retail business enterprises are facing is given consequently.Then the author focused on how to apply Porter’s competitive theory for China’s retail business enter-prises.更多还原