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大小生意的区分对销售及销售管理的重要意义

The Significance of Division Between Small and Big Businesses in Selling and Selling Management

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【Author】 LI Xu, LIU Rui-xian(1. College of Adult Educatio, North University of China, Taiyuan 030051, China; 2. Dept. of Economics and Management, North University of China, Taiyuan 030051, China)

【机构】中北大学成人教育学院；中北大学经济管理系山西太原030051；山西太原030051；

【摘要】小生意与大生意有着很大的不同 ,对它们的进一步区分对销售和销售管理都具有重要意义。主要在于 :购买者在小生意和大生意决策程序不同 ,销售和展示产品的方法有别 ,销售管理中评价的指标有别。更多还原

【Abstract】 There is a big difference between small and big businesses. The division between them is significant in selling and selling management, in that customers will have different decision-making procedures in small and big businesses, different methods of selling and displaying of products and also different guide lines in evaluating the selling management.更多还原

【关键词】小生意；大生意；决策程序；销售管理；
【Key words】 small businesses； big businesses； decision-making procedure； selling management；

【文献出处】华北工学院学报(社科版) ,Journal of North China Institute of Technology(Social Science) , 编辑部邮箱 ,2004年04期

【分类号】F274
【下载频次】95

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