【摘要】 国际特许经营作为一种崭新的经营模式和营销手段 ,发源于美国且迅速扩展至国际市场。不同的研究者从不同的角度 ,提出了特许经营的商业性、学理性和法律性定义 ,揭示出特许经营的基本原理和法律特征 ,许多国家也对国际特许经营加强了法律控制 ,以保护市场经济和特许体系的正常运行。更多还原

【Abstract】 As a new business model and commerce method, international franchising derived from America and extended quickly in international market. At various angle, different researchers give commercial, theoretical and lawful concept of franchising, and make the basic theory and legal feature of franchising clear. Many countries have also strengthened law control on the international franchising for protecting the normal development of market economy and franchising system.更多还原