【摘要】 在利益相关者和关系营销的概念基础上,结合旅游目的地开发过程的特点,把关系营销的相关理论借鉴运用到旅游目的地利益相关者管理过程中,并提出了旅游目的地利益相关者管理的BCB方案和相应的管理策略措施。更多还原

【Abstract】 Based on the concepts of stakeholder and relationship marketing,this article combines the characteristics of tourism destination during the process of developing,applyes relative theories of relationship marketing on stakeholder’s management course of tourism destination,and puts forward the BCB precept and some management for the interests of strategies stakeholders更多还原