【摘要】 在阐述活动型旅游策划中文化战略的作用的基础上,提出了活动型旅游策划中文化战略的必要性,并以上海为例,对活动型旅游策划中文化战略的选择进行了探索,深入地分析了上海活动型旅游策划中的文化战略思路。更多还原

【Abstract】 This article puts forward the significance of cultural strategy in the planning of activities tourism on the basis of interpreting the concerning conceptions. Meanwhile, it does a tentative study on the choice of cultural strategies of activities tourism planning in Shanghai, and thus has a further analysis on them.更多还原