【摘要】 为了适应汽车市场发展的需要,本文就高职院校汽车专业《汽车营销学》课程设置的必要性、宗旨及教学体系的科学构建等几个问题做了尝试性的探讨。更多还原

【Abstract】 In order to keep up with the development of automobile-market, this article tries to probe into the necessity and purpose of the curriculum of automobile marketing in the automobile speciality of higher vocational colleges and to illustrate how to scientifically build up the teaching system.更多还原