【摘要】 随着电子商务的快速发展,在线信誉管理系统的作用越来越重要,它既是一种风险管理机制,又是一种建立信任的工具。首先分析在线信誉管理系统的作用,重点探讨在线信誉管理系统设计中的信誉评定模式和信誉集结方法,最后讨论信誉评定的真实性及合理性问题。更多还原

【Abstract】 With the rapid development of electronic commerce, online reputation management system, as a mechanism for managing risk and a tool for building trust, plays more and more important roles. In this paper, we analyze the roles of an online reputation management system, and focus our study on the rating models and aggregating approaches in its designing. Finally, we discuss several problems such as authenticity and rationality of reputation ratings.更多还原