【摘要】 随着我国市场经济的不断发展,企业竞争愈演愈烈,众多的企业纷纷使出“价格战”、“广告战”等杀手锏以提高市场占有率,但结果收效甚微,许多企业因此陷入财务困境。本文用系统论的观点阐明:产品销售受诸多因素(如细分、目标市场、定位、产品、价格、通路、促销、人员等)的影响,只有系统、全面地考虑到这些因素,实施整合营销战略.才可创建企业竞争优势。更多还原

【Abstract】 Competitions among companies become more and more intensive, because of which lots of companies want to enhance their market by ceaselessly priee-cutting or advertising. But it is found that these are ineffectively, and what’s more, many of these will give his viewpoint on system approach: Sales is controlled by several factors, such as Partiton. Priority. Position, Product, Price, Place, Promoti on. People ect. They should be integrated systemLy to form integrated marketing strategy , and then competited strengthis built.更多还原