【摘要】 近年来,都市旅游竞争日趋激烈,以事件为吸引物的旅游已成为都市旅游卖点中的一个重要组分。文章就事件旅游如何提升城市旅游竞争力进行了分析,并以北京、上海、广州申办国际性盛会为例,进一步阐述了大型事件活动对打造都市旅游竞争高地的影响。最后,提出了发展事件旅游的思路和对策。更多还原

【Abstract】 These years, competition of urban tourism is getting more dramatic. Many cities tend to attract more tourists by holding tourism events. This article outlines how event tourism promotes the competitive power of the urban tourism. It also analyzed the case of Beijing, Shanghai and Guangzhou, and advised grand event tourism will lead the competition of our urban tourism to a new climax. Finally, it puts forward suggestions of developing event tourism.更多还原