【摘要】 研究由单一分销商和单一零售商组成的分销系统中价格折扣策略问题·假设顾客需求是随机的价格弹性需求,在分销系统价格折扣策略的制定过程中,一切决策由一个中心决策者在掌握全部有价值信息的情况下做出,其目标是在满足分销商和零售商个体理性约束条件下使整个分销系统的利润最大·结果表明,在随机的价格弹性需求条件下,由分销商提供的价格折扣能够同时提高分销商和零售商的利润,最后用一个算例来说明模型的应用效果·更多还原

【Abstract】 The tactics to determine price discount within a distribution system composed of only a single distributor and retailer are discussed through a model on the assumption that the customer demand is stochastic and price-elastic, and in the determination process of price discount all decisions are to be made by only a "central decision-maker" who grasps all of valuable information to attain the goal of maximizing the profit of whole distribution system under conditions that the act of any individual distributor or retailer shall be restrained reasonably. The result shows that the price discount offered by the distributor can earn more profits for either distributor or retailer if the market demand is stochastic and price-elastic. A numerical exemplification is given to indicate the effect of the model in application to practice.更多还原