【摘要】 为了解决企业的营销风险预警困难问题,论述了人工神经网络理论用于企业营销风险预警的理论依据,并探讨了风险预警的神经网络诊断的一般程序和步骤。该方法在认识传统BP神经网络算法不足的基础上,引入加权评分模型和并行技术,进行了算法改进。最后通过一个案例分析,说明该方法能适应多种不同情况的风险预警问题。更多还原

【Abstract】 To overcome difficulties during marketing venture precaution, the paper states the theoretical base for applying artificial nerve network to the marketing venture precaution, as well as the general procedure and steps of such nerve network diagnosis. Such method, based on traditional cognitive BP nerve network arithmetic, introduces weighing scoring model and parallel technology for arithmetic improvement. Finally, a case study proves that this method can be applied to venture precautions of various kinds.更多还原