【摘要】 通过对中国彩电业现状的阐述,重点分析了农村彩电市场的需求现状特点及发展趋势,从产品、价格、广告、营销渠道和经营模式方面分析了彩电企业进入农村市场的策略。更多还原

【Abstract】 A comprehensive analysis is made on current market situation of color TV sets in Chinese market,with focuses on current needs and trend of color TV sets in its rural market.On the basis of the analysis,various strategies about products,prices,adver-tisement,distribution and some suitalble operating models for color TV sale in rural market are recommended.更多还原