【摘要】 我国的入世给尚处于不成熟阶段的我国零售企业带来了新的挑战,面对每年两万多亿元人民币的零售业大市场以及超级零售商的全面竞争,我国零售企业应该采取何种策略才能立于不败之地成为理论界和实业界所关注的热点问题。在对我国市场及零售业的深入考察与研究的基础上,文章提出了可供我国本土零售企业选择的五种具体策略:从中国文化亲和力着手,形成特有零售模式;快速收购兼并,打造零售企业的航母;与供应商、房地产商形成战略联盟,抢先布点、合作拓展;采取区域垄断、梯度推进的扩张策略;走信息化之路,优化企业供应链管理,提升物流配送水平。更多还原

【Abstract】 With the entry into the WTO, local retail enterprises which are still immature are confronting new survival challenges. Facing a huge retailing market amounting to $2 billion and the omnibearing competition from global retail giants’, what strategies are to be taken by local retail enterprises in order for them to survive? This has drawn attention from scholars both in theoretical circle and business circle. Based on deep investigation and study on the market and retailing industry in China, the paper puts forward five concrete corporate-level strategies: to develop special retail pattern by creating local culture cohesion; to build stronger giants by quickly making M&A; to achieve first-locating and cooperating advantages by forming strategic alliance with suppliers and real estate agents; to expand by regional monopolizing and ladderlike outspreading; to improve enterprises’ supply chain and logistics management by employing IT technology thoroughly.更多还原