【摘要】 品牌是企业进入市场的通行证 ,又是一座城市的经济名片。回顾改革开放 2 0多年来 ,重庆企业品牌发展之路 ,认真总结成功的经验和失败的教训 ,对促进重庆经济和重庆企业的进一步发展 ,都有着十分重要的战略意义更多还原

【Abstract】 Brand is the pass of enterprises into market, and the economic business card of a city. Looking back on the brand development of Chongqing enterprises since the opening up to the outside world of China and summarizing honestly the experience and lessons of failures are of strategic significance to the promotion of the economy of Chongqing and further development of Chongqing’s enterprises.更多还原