【摘要】 概述了平面广告的特点和局限性,阐述了平面广告文案写作应掌握的要点,对平面广告文案的撰写作了结构分析,介绍了平面广告文案的写作技巧。更多还原

【Abstract】 The writing of advertisement text plays an important role in the whole process of advertisement facture. There are various ways to publicize advertisements. Film, television and figure performance are dynamic three-dimensional advertisement; the print works like newspaper and hand bill are static plane advertisement. Text and picture are the main factors in plane advertisement. Study shows that 50% of advertisement effect depends on the language words in advertisement. The effect of language words is quite obvious in plane advertisement.更多还原