【摘要】 从跨文化的角度提出广告翻译中应注意的新问题———中西思维模式的不同,西方人个性的不同,行为规范的不同,交际形式的不同和对推销方式的容忍程度的不同和中西方的独特文化,以及应采取的应对措施。更多还原

【Abstract】 The advertisement translation becomes an important business and should be undertaken with an understanding of cultural factors. It should not only be limited to literal renderings but should also involve considerations of different modes of thinking and different norms and degrees of tolerance toward marketing styles east and west.更多还原