浅析广告的科学性与艺术性

【摘要】 广告具有科学、艺术性的两面性 ,在实际操作过程当中要以科学性为基础和原则 ,艺术性为视听表现的提高和完善而服务 ,两者是辨证的和不可分的。更多还原

【Abstract】 Advertising is the combination of skill and art. In practice, skill is basis and principal, art serves the advancement and perfection of the audivision. The relationship between skill and art is dialectical and undivided.更多还原