【摘要】 包装作为品牌的载体 ,它不仅起着保护商品和促进销售的功能 ,而且 ,好的包装起着创造和提升品牌附加值的作用 ,通过色彩、造型、设计、材料和风格体现和强化品牌的定位策略 ,有助于培养品牌忠诚 ,形成和消费者情感交流的纽带关系。更多还原

【Abstract】 As a carrier of brand, packaging not only has the functions of protecting merchandise and promoting sale, but also has the functions of creating and increasing the additional value of brand. It incarnates and strengthens the positioning strategy of brand through color, shape, design and material, and is helpful to set up brand loyalty, and to establish the relation with the consumer by branding emotional exchanges.更多还原