节点文献
体验经济与我国饭店产品经营策略
Experience Economy and Chinese Hotel Product Management Strategies
【摘要】 体验经济是一种以商品为道具 ,以服务为舞台 ,以提供体验作为主要经济提供商品的经济。体验经济的提出 ,为我国饭店的产品经营提供了新的思路。对体验经济时代我国饭店产品经营策略进行分析 ,同时针对体验经济所带来的问题 ,提出了相应的对策
【Abstract】 As a means of commodity,experience economy,service-based,offers experience as commodity.The idea of experience economy can be thought as a new key to the development of domestic hotels. In the paper, management strategies about domestic hotels’ products in the period of experience economy are analyzed. aiming at solving the problems of experience economy, by offering corresponding measures.
- 【文献出处】 商业研究 ,Commercial Research , 编辑部邮箱 ,2004年22期
- 【分类号】F719.3
- 【被引频次】15
- 【下载频次】473