【摘要】 采用文献资料、问卷调查和数理统计等研究方法,对全国排球联赛大城市和中小城市主场现场观众做了对比研究,结果表明,大城市和中小城市主场现场观众中男女性别比例基本相当;中小城市主场现场观众学历层次高于大城市主场;现场观众都是随着年龄的增大,该年龄段的人数逐渐减少;大城市和中小城市主场现场观众职业分布具有明显的群体倾向性。此外,文章还对大城市和中小城市现场观众获得门票的途径,可以接受的门票价格,消费动机等做了对比研究。更多还原

【Abstract】 With methods of document, questionnaire and statistical research, the paper makes a comparison of the audience in national volleyball matches between big and medium or small host towns. It is concluded that the proportion of male to female audience is corresponding between big host towns and medium or small host towns, while the academic level of the audience is higher in medium or small host towns than in big cities. It is also indicated that the number of audience decreases as the age increases and there exist evident group characteristic tendencies in the differences of audience’s professions. Moreover, a comparison study is done towards the means of access to tickets, acceptable ticket price range and their motives of consumption between audience in big cities and in medium or small towns.更多还原