【摘要】 分析总结了国内外体育比赛电视转播权的几种营销方式及电视转播权商业开发对现代体育发展的促进作用 ,并结合我国目前的发展状况 ,提出了对我国开发体育比赛电视转播权的几点建议 .更多还原

【Abstract】 This paper analyses and sums up several ways of management on TV relay right of sports competition domestic and abroad. And also the promote effect of TV relay right’s commercial development on the development of modern sports. Combined with our country’s present development condition, presents some advice on TV relay right of our country’s developing sports competition.更多还原