【摘要】 成功的包装造型设计品牌塑造具有重要的意义。包装设计师应树立清晰的市场观念,重视新技术、新材料的应用,在运用传统文化的设计元素时,把握现代的创新理念,并通过广告等传播手段强化包装造型形象和特性,从而达到深化品牌形象,增强商品市场竞争力,以及最终促销商品的目的。更多还原

【Abstract】 Good packaging design is very important to brand shaping.When making packaging design,designers should take the market into consideration,attach importance to the application of new technology and new materials and combine modern innovative notions with traditional national culture so as to typify the image and characteristics of the packaging,impress the brand on the consummers,improve its market competence and promote the sales of the products with the help of advertisement.更多还原