【摘要】 随着中国保险市场的逐步开放,中资保险企业将面临更大的竞争压力。为了取得企业的生存和长期可持续发展能力,中资保险企业应注重市场营销工作的开展,通过详细分析企业外部环境中存在的机会和威胁以及企业内部所具有的优势和劣势,制订出合理的产品、价格、分销渠道和促销等方面的组合策略,以能够更好地满足消费者的需求。更多还原

【Abstract】 With China’s insurance market opening to the outside world, Chinese insurance enterprises are facing more competition pressure. In order to survive and develop consistently, they should give more emphasis to their marketing. And on the basis of SWOT analysis, they should make out suitable policy in product, price, physical distribution and promotion so as to better satisfy consumers’ demands.更多还原