【摘要】 消费者行为调查包括定性调查和定量调查。由于消费者行为具体表现为品牌认知、使用行为、购买行为和品牌评价四个方面,从而消费者行为的定性调查与定量调查也主要从这四个方面来进行。更多还原

【Abstract】 The survey of consumers’ behavior includes qualitative and quantitative ones. As consumers’ behavior refers to brand realizing, applying behavior, purchasing behavior and brand evaluating, therefore the qualitative and quantitative survey of consumers’ behavior will be under way from those four fields.更多还原