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浅析存款业务创新
A Brief Discussion on Deposit Business Innovation
【摘要】 从技术角度来探讨银行的存款业务创新,提出商业银行应该考虑经济发展情况、金融文化背景等因素,以满足客户的需求为目的来设计、组织存款要素,并在市场细分的基础上,提供差别化存款产品,按市场规律进行定价。
【Abstract】 The author focused on discussing deposit business innovation of banks from a techncial perspective,suggesting that banks design deposit portfolio,provided differential deposit products and price in terms of market law to meet clients’ demands at the basis of considering factors such as economic development and financial culture backgroud as well as the basis of market subdivision.
【关键词】 存款产品设计;
创新;
差别化;
市场细分;
存款产品定价;
【Key words】 deposit product design; innovation; differentiation; market subdivision; deposit products pricing;
【Key words】 deposit product design; innovation; differentiation; market subdivision; deposit products pricing;
- 【文献出处】 资源开发与市场 ,Resource Development & Market , 编辑部邮箱 ,2003年05期
- 【分类号】F832.2
- 【下载频次】364