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非典危机考验企业诚信

Enterprises’ Credibility Tested out in the SARS Crisis

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【作者】 丁桂兰

【Author】 DING Gui-lan(School of Business Administration, Zhongnan University of Economics and Law, Wuhan 430060,China)

【机构】 中南财经政法大学工商管理学院 湖北武汉430060

【摘要】 文章以非典危机为背景 ,分析了诚信对经济、法律和社会生活的影响以及在这次危机中诚信企业和失信企业的种种表现 ,指出市场经济是诚信经济和信用经济 ,在我国必须形成诚信经营的市场运作机制 ;我国企业要参与国际竞争 ,就必须坚持诚信经营的市场经济原则 ;本文指出此次非典危机使诚信重新上升为全国人民统一的价值观念 ,这将促使全社会以讲诚信讲信用为荣的社会风气的升扬。

【Abstract】 Under the condition of the SARS crisis, this paper has discussed good-faith’s effect on economy, law and society of our country, explored the conducts of the enterprises who were in credibility or not; and pointed out that market economy is a kind of good-faith economy and also credit economy. Market mechanism of credibility must be established for China’s enterprises to face up to competitions in the international market. Meanwhile the paper has delved that the SARS crisis make the good-faith become a untie value of all Chinese people, which will launch to keep good-faith and credit in whole society.

【关键词】 非典危机诚信恐怖营销
【Key words】 The SARS-crisisCredibilityTerrifying Marketing
  • 【文献出处】 中南财经政法大学学报 ,Journal of Zhongnan University of Finance and Economics , 编辑部邮箱 ,2003年04期
  • 【分类号】F270
  • 【被引频次】4
  • 【下载频次】164
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