【摘要】 以经济学的供求理论及产品市场理论为依据,运用访谈法、观察法和问卷调查法等方法,通过对杭州经营性体育健身休闲产业部门的各类情况以及公众体育消费意识、消费行为等分析的基础上,提出了杭州体育健身休闲业的若干发展策略。更多还原

【Abstract】 This dissertation is based on the provision and p ro duct market of microeconomy, apply the consulting literature, surveying, quest ionnaire, etc. Through the investigation of bodybuilding and sports entertainmen t business of Hangzhou, on the analysis of consumer consciousness and behavior as well as the present services. The author will give the development strategy of bodybuilding and sports entertainment of Hangzhou for the future.更多还原