【摘要】 铁路广告经营体系各级广告经营机构隶属于不同级别的铁路经营组织 ,规模小 ,经营分散 ,自主性差且相互沟通少 ,导致广告经营体系运营整体效率低下。借鉴经济学中委托 代理理论 ,可使各铁路广告经营机构着眼全路 ,并使铁路整体范围内广告经营资源运用能达到效益最大化。更多还原

【Abstract】 Railway advertising system has a low overall efficiency because its components belong to different railway operation organizations, which leads to their small size, decentralized management, lack of autonomy and intercommunication. Railway advertising businesses, borrowing from Principal-agent Theory in economics and keeping in mind the whole railway system, are able to fully utilize the advertising resources in the whole railway system and maximize the revenue.更多还原