【摘要】 运用文献资料法和系统分析法,通过与发达国家体育产业在竞赛表演市场、健身娱乐市场、体育用品市场、体育彩票市场、体育广告业及无形资产开发和体育人口的增长6个方面的比较研究,分析我国体育产业的发展现状及前景。更多还原

【Abstract】 Adopting documentation and systematic analysis,the authors compared sports industry both in China and in the developed countries from aspects of competition and performance market,fitness and recreation market,sports product market,sports lottery market,sports advertisement,invisible capital exploitation and increasing of sports population to analyze the present condition and prospect of the Chinese sports industry.更多还原