【摘要】 我国批发、零售行业宏观营销效率与发达国家相比还有很大的差距。造成这种差距既有经济方面的原因,又由非经济方面的因素。提高我国批发、零售行业宏观营销效率,政府、行业协会、企业三方必须采取相应的对策和方法。更多还原

【Abstract】 There is a large gap between our country’s macro\|marketing efficiency of wholesale and retail industry and the developed counties’s. Many economic and non\|economic factors have some influences to this gap. In order to increase our country’s macro\|marketing efficiency of wholesale and retail industry, government?association of wholesale and retail industry and enterprise must adopt corresponding countermeasures and methods.更多还原