节点文献
引进CRM开创图书馆服务新局面
Using CRM to Break the New Situation of the Library Management
【摘要】 作者认为随着信息技术的到来 ,图书的存在形式受到了严峻的挑战 ;读者需求的多样化 ,也使图书馆客户服务体系亟待改进。文章阐述了在实现图书馆信息化的同时 ,引入客户关系管理 (CRM )来提高图书馆的管理水平 ,为读者提供更加完善的服务
【Abstract】 With the development of the information technology(IT),traditional library exiting form faces the challenge of the IT;readers want to get the individuated service,so the traditional library customer service system needs to be improved.To solve this problem,the authors advise to realize the informatization of library,and put the Customer Relationship Management (CRM)into the management of library.Therefore,library can provide satisfying service.
- 【文献出处】 图书馆论坛 ,Library Tribune , 编辑部邮箱 ,2003年02期
- 【分类号】G250.7
- 【被引频次】28
- 【下载频次】163