【摘要】 广告是通过一定媒体向社会介绍商品或服务的一种宣传方式 ,也是一种多学科的综合艺术。根据国际广告协会认定的广告条件 ,文字广告起码应遵循如下原则 :语言真实可信 ,语言具有鲜明个性 ,语言适应心理需求 ,语言具备推销潜力 ,语言严格规范。惟此才能写出内容健康、格调高雅的作品 ,促进我国广告事业的发展与繁荣更多还原

【Abstract】 Advertisements are one of propaganda forms to introduce goods or services to the society by a certain media. They are also a kind of comprehensive arts in multi-subjects. According to the condition of an advertisement conformed by the International Advertisement Society, the principle of the written advertisement should follow the rules: the language is true and reliable; the language has clear individual character; the language meet the psychological needs; the language has marketing potentiality and the language is strict standardized. Only to follow these rules, we can write active and elegant advertisements and promote the ads course to develop and flourish in our country.更多还原