节点文献
从"创新扩散论"看"流行
A Sight of "Popular" by Means of the Theory "Diffusion of Innovations
【摘要】 在现代社会,流行是群集行为的一种。流行借助于大众传播媒介强有力的传播和大量的复制模拟,扩散到大众社会并迅速地发展、流行。大众传播构成了流行产生的基础。同时,当社会各个领域产生流行时,对人发生作用的流行,又有若干互相交织的社会、心理条件,人们视其所需采用流行。可以看出,流行经由大众传播媒介推广扩散,得到大众认同。
【Abstract】 In modern society,popular is one kind of collective behaviors. By means of powerful communication of mass media,popular is diffused and developed quickly. Mass communication is the base of the born of popular. At the same time,when popular enters all fields of the society,what affects the public still exist some interactive social and mental factors,and the public adopt popular according to his taste. It can be seen that popular is diffused by mass media and adopted by the public in the end.
【关键词】 流行;
创新扩散;
大众传播;
人际传播;
【Key words】 popular; diffusion of innovations; mass communication; personal communication;
【Key words】 popular; diffusion of innovations; mass communication; personal communication;
- 【文献出处】 苏州大学学报 ,Journal of Suzhou University , 编辑部邮箱 ,2003年02期
- 【分类号】C912.6
- 【被引频次】8
- 【下载频次】320