【摘要】 大众体育与旅游活动的有机结合,造就了一个新兴的市场群落——体育旅游市场。通过对我国体育旅游市场 的分类、体育旅游发展趋势及体育旅游者动机的分析,对传统旅游人才与体育旅游人才的比较分析。提出了加快培养 体育旅游专业人才,提高体育旅游专业人员素质,确保我国体育旅游市场健康、持续发展的对策。更多还原

【Abstract】 The combination of mass sport activities and tourism creates a new market opportunity-sports tourism market. This paper first looks into China’s sporttourism market and then analyses the trends for its long-term development.Differences between traditional and modern sport tourism professionals are also presented. Based on these study, this paper suggests some measures for the further development of sport tourism and proposes the specific requirement of professional qualification.更多还原