【摘要】 在金融营销活动中 ,金融企业一般采取的是传统营销观念———产品推销哲学来指导营销活动 ,局限了营销活动的发展 ,收效甚微。金融企业需要树立新的营销哲学———市场营销观念 ,以客户为中心开展营销活动 ,增强企业的竞争优势。更多还原

【Abstract】 In financial marketing activities, financial enterprises usually adopt a traditional concept of marketing--the philosophy of promoting sales of products, which restricts the marketing activities. Therefore, a new concept, or philosophy of marketing, which is client-centered, should be set up so as to sharpen the competitive edge of the enterprise.更多还原