【摘要】 经济全球化使越来越多的企业走进国际市场,作为商品象征的商标也将在国际市场中发挥越来越重要的作用,因此商标命名必须考虑文化因素。从人际关系、思维模式、文化内涵三个方面探讨了文化因素与商标之间的关系,从而说明进入国际化的商标必须考虑文化因素。更多还原

【Abstract】 More and more enterprises with the development of internationalization are going to the world market, during which their brand names will play an important role in their marketing. This thesis will discuss the relationship between culture and the naming of brands from three points of view.更多还原