【摘要】 亚太旅游市场作为世界六大旅游区之一 ,在世界旅游格局中处于重要地位 ,同时也是中国客源市场的主体。本文简述了亚太旅游市场的构成及其在世界旅游市场中的地位 ,就此引出对亚太旅游市场发展趋势及特征的分析 ,并在此基础上归并出亚太旅游市场营销战略发展的新趋势 ,旨在为中国进一步开拓亚太旅游市场提供一个清晰的思路。更多还原

【Abstract】 As one of the six world tourism areas, Asia Pacific tourism market occupies the important position in the world tourism pattern. At the same time Chinese tourist origin market is the principal part in Asia Pacific Area. Based on the brief discussing about the constitution and the strategic position of APTM, this article analyzed the trends and features of APTM development. At last, the paper puts forward the creative marketing strategies of APTM, in order to offer a clear idea for Chinese further exploitation on the APTM.更多还原