顾客满意度中的顾客竞争性评价

【摘要】 顾客竞争性评价是顾客满意度的一个重要组成部分,对提高企业的市场竞争力起着越来越重要的作用。本文提出了顾客竞争性评价的一般程序和方法,并给出了应用实例。更多还原

【Abstract】 Customer competitive advantage evaluation(evaluation of competitive advantage by customers)is an important element of customer satisfaction, which plays a more and more important role in enhancing market competitive advantage of enterprises. In this paper, a general process and method on customer competitive advantage evaluation has been introduced, and has been applied in a supermarket as an example.更多还原