【摘要】 本文分析了企业实施顾客满意战略的必要性,从顾客满意战略实施的环境,顾客导向的经营管理模式及顾客满意度测评体系三方面阐述了企业实施顾客满意战略的一般方法。更多还原

【Abstract】 The necessity to carry out the strategy of customer satisfaction is analyzed in the article. A general method to implement the strategy is discussed from three facets, the environment to implement the strategy, the model of customer -oriented management, the monitoring and evaluating system of customer satisfaction degree.更多还原