【摘要】 通常认为依靠个性化城市旅游形象就能够吸引游客产生城市旅游动机。南京旅游形象的个性化可概括为 :长江之滨的十朝都会 ,生态健康的博爱之都。但仅有这些并不足以吸引游客参与到南京旅游活动中来 ,还应该围绕着城市旅游形象个性化的塑造和不断创新 ,重视导游服务理念创新和功能创新以促进城市旅游形象传播渠道的疏通 ,将有利于个性化的南京旅游形象在游客的心目中得以确认。更多还原

【Abstract】 It is generally believed that the unique image of city tourism can draw tourists and their interest.The generalization of the unique image of Nanjing tourism is :Nanjing being capital city of ten dynasties on the bank of the Yangtse,and healthy ecological environment,and fraternity.But these alone are not enough to draw tourists to Nanjing.It is necessary to develop and innovate the unique image of city tourism,to pay more attention to the new concept and function of tourist guide,and to widen the channel of publicity of the image of city tourism.In so doing,the image of Nanjing tourism will be established in the minds of tourists.更多还原