【摘要】 案例教学法是工商管理教育的主要教学手段之一。提高营销管理案例教学的效果,必须掌握营销案例教学规律,注重典型案例的选取,恰当发挥教师作用,努力提高教师素质。更多还原

【Abstract】 In order to improve the efficiency of case teaching of Marketing Management, we should have a good command of its rule, properly select the typical cases, give a full play of the teachers’ role, and strive for the improvement of the teachers’ quality.更多还原