【摘要】 连锁超市作为一种重要的零售购物方式 ,目前已成为商家争夺的焦点之一。加入WTO ,中国连锁超市业将直接与世界强手竞争 ,面临严峻的压力与挑战。内资连锁超市业应认清目前自己存在的问题 ,采取相应对策 ,提高与外资连锁超市的竞争力。更多还原

【Abstract】 Chain store management as a crucial component of retailing sales has, presently,constituted one of the focal points of competition in commercial activities.The chain stores in China,on entering WTO,are to face with all the pressures and accept the challenges from inftluential competitors of the world.This paper hereby sets forth the significance of acquaintance with the existing problems by the domestic invested chain stores and suggests available strategies adopted as countermeasures in terms of the improvement of their competitive power as compared with that of the foreign invested chain stores.更多还原