【摘要】 大企业要实现可持续成长必然要实施多元化经营战略 ,多元化经营有着专业化不可比拟的优点。但从多元化实施的情况来看 ,基本上是成败参半。因此 ,如何实施多元化 ,才能充分发挥多元化的经营优势 ,促进企业持续发展成了我们研究的重点更多还原

【Abstract】 In order to achieve sustainable development, large business must implement the strategy of diversification strategy. The diversification strategy has many advantages that the specialization can not compare. The problem how to implement the diversification and make the most of its advantages is the study focal point of China.更多还原