【摘要】 创新是企业发展的根本动力,双沟酒业以创新求得突破,对市场资源进行了全方位的整合;挖掘品牌文化内涵,以文化打造品牌;加大对科研的投入,使新科技、新工艺的研究取得了突破性的进展,为公司的发展积蓄了后劲。这一系列的成功运作,使双沟酒业发展为苏酒的龙头企业,“双沟”的重新崛起,使我们看到了苏酒振兴的希望。(陶然)更多还原

【Abstract】 Innovation was the ultimate motivating power f or enterprise development.“Shuang’gou”Liquor Industry Group had made breaks in innovation to integrate market resources roundly,made full play of brand cultur e to enhance brand popularity,and increased scientific research investment for quick development of the research of new techniques to enlarge the capacity of later development of the enterprise.Series of successful moves and operation s had made“Shuang’gou”Liquor Industry Group the leading enterprise of Jiang-s u liquor-making enterprises.And the revival of“Shuang’gou”Group became the hope of the revival of Jiangsu liquors.(Tran.by YUE Yang)更多还原