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以战略思维透析白酒未来竞争——访安徽双轮集团董事长刘俊卿
Strategic Analysis of Future Competition in Liquor-making Industry---Interview to Board Chairman of Anhui Shuanglun Group.-LIU Jun-qing
【摘要】 白酒产业经过激烈的市场竞争之后,目前已进入整合期。现在的产业状况仍然是国有与民营、大集团与小作坊同生共存,很难在短时间内走向规范经营。随着全球经济一体化,中国白酒由分散到垄断是必然趋势,但需晓以时日,不可能一蹴而就。在历史长河中,小可以变大,大可能缩小;弱可能变强,强亦会削弱,就看如何把握。白酒是传统产业,已有5000年历史,敞开国门后,西方文化会影响东方文化,东方文化亦必将影响西方文化,因此,白酒必将“长寿”无疑。面对新的竞争态势,双轮集团实施了“人才结构、产品结构和技术结构三大调整”战略,认为企业核心竞争力取决于“洞察能力和预见能力”,二者决定了企业的决策水平,是白酒产业高层次竞争的关键要素。(一平)
【Abstract】 Liquor-making industry has marched into the acclimatization stage after violent market competition.Nowadays,liquor-making industry presents the characteris tics of coexistence of state-owned enterprise and private enterprise,and the c ommon development of large group corporations and small workshops.And standard management can hardly be realized in a short time.However,it’s in-evitable in the near future for liquor-making enterprises from disperse management to m onopolization with the forthcoming economic globalization.History tells people that everything is changing and the opportunity should be held timely.As a tra ditional industry,liquor-making industry has5thousand years history.As Chin a keeps implementing the open policy,western cultures and oriental cul-tures s urely will influence each other.Accordingly,liquor-making industry will face more opportunities.Therefore,Shuanglun Group has formulated the strategy of"r eadjustment of talents structure,products structure and techniques structure" and the Group considers that the key competitiveness of enterprise is determined by its insight capability and forecast capability which further influence the de-cision-making correctness of the enterprise.(Tran.by YUE Yang)
【Key words】 special interview; liquor-making industry; market competition; strategic ide a;
- 【文献出处】 酿酒科技 ,Liquor-making Science & Technology , 编辑部邮箱 ,2003年01期
- 【分类号】F426.8
- 【下载频次】56