【摘要】 随着信息技术的迅猛发展,特别是互联网的普及和应用,电子商务的交易模式应运而生,并迅速运用到旅游业领域,旅游目的地电子商务的发展也随之兴起。本文从电子商务的发展现状和旅游业的发展趋势入手分析了旅游目的地电子商务网络构建的背景,并在此基础上对其构建体系和构建模式进行了详细的阐述,进而提出在电子商务环境下旅游目的地营销的创新对策。更多还原

【Abstract】 With the repid development of information technology, especially on the popularization of Internet, the new business model of ecommerce has emerged as the times require and expanded to the tourism field quickly,followed by the development of ecommerce in the tourism destinations sprang up. This article analyzes the background of net building of tourism destination ecommerce from the status quo of the its development and the trends of its development in tourism industry. Based on the above, the author gives us a detailed elaboration on the building system and model, and then puts forward the innovative policy about the promotion of tourism destinations on the backdrop of e\|commerce.更多还原